Patagonia CEO speaks on Leadership at LOHAS

The 2011 LOHAS Forum had Patagonia CEO, Casey Sheahan provide the closing keynote speaking on conscious leadership. Patagonia's success has sprung from a series of transformative moments in the work and home lives of its leadership team--from company owners, Yvon and Malinda Chouinard, to Casey Sheahan. Sheahan spoke to the challenges and opportunities he faces in running one of the most socially responsible companies in the world. Patagonia's mission and values have proven legendary in their power to effect positive change in modern apparel manufacturing. As a side benefit, 1% of Patagonia's sales are donated to small activist groups working to preserve the global environment. But for all the company's financial and reputational success, Sheahan showed that the company's growth accelerated even faster when it brought total awareness to to the full spectrum of its real-world impacts and extreme transparency to it's daily operations. Sheahan explained, "being green and being socially responsible are essential now, but it has become equally important to lead with mindfulness, compassion and soul. What's true in the macrocosm for companies is true in the microcosm for its leaders. There is no global transformation possible without personal transformation.